The idea is simple and quite appealing to someone looking for pointless self-inflating fun.
You insert a snippet of your writing and it gives you a badge telling you who you supposedly mimic in your pathetic attempts of being a writer.
So, I reluctantly chose a piece, cut and paste it, press enter and wait the results:
hah! I thought. So my sentences are choppy, my syntax is rudimentary, and my story line is horrendously spiraling!!
But unlike Mr. Brown, I am not about to diss the Church, or the mosque, or the synagogue for that matter in my novel. So I think that my chances of turning my book into a world wide phenomenon are , ahem, well , next to nil!